Paid Media Creative Strategist (Africa/Europe)

About the Role:

We are hiring a Paid Media Creative Strategist for our client, a digital marketing agency, to support ad concept ideation, creative briefing, and performance analysis across multiple brands. The ideal candidate has 5+ years of strategic marketing and brand development experience, strong copywriting and project management skills, and the ability to work full-time PST hours (EST acceptable).

Core Tasks:

- Understand customer pain points, desired outcomes, objections, and buying motivations

- Identify new creative angles and testing opportunities

- Develop hooks, headlines, ad concepts, and messaging directions

- Write clear briefs for static ads, videos, and other creative formats

- Make sure each brief clearly explains audience, message, concept, and visual direction

- Review ad performance and identify patterns across angles, formats, audiences, etc

- Understand why a creative may be working or underperforming

- Recommend iterations, new concepts, and future tests based on performance

- Keep track of what has already been tested to avoid repetitive ideas

- Manage multiple brands, briefs, revisions, and deadlines

- Collaborate with designers, editors, copywriters, media buyers, and account managers

- Stay aware of advertising trends while keeping ideas relevant to each brand

Must Haves:

- 5+ years of experience in strategic marketing, brand development, and/or management

- Strong project management and copy writing / editing skills

- Extremely organized, dependable, and proactive in communication

- Confident in managing timelines and juggling multiple projects and tasks at once

- Excellent (C-level) English communication and project management skills

- Ability to work full-time PST aligned (EST acceptable)

Nice to Haves:

- Background working with ecommerce companies and brands Originally posted on Himalayas